Curso Bonificable. Gestión Gratuita de la Bonificación. Según Ley 30/2015 Real Decreto 694/2017
26 y 27 de mayo de 09.30 a 13.30 horas
195,00€
Exento de IVA
1. Factores que influyen en la rentabilidad de la empresa e incremento de la rentabilidad.
1.1 Factores que influyen en la rentabilidad de los clientes
1.2 El ciclo de venta
1.3 Clasificación de clientes
1.4 La fidelización como base de la rentabilidad
2. Estrategias para mejorar la rentabilidad de los clientes
3. Métricas y KPI`s de la rentabilidad de los clientes
3.1 ¿Qué medir? ¿Cuándo?
3.2 El coste de la adquisición de clientes
3.3 El Valor de vida del cliente (CLV)
3.4 El Customer Profiability Score (CPS)
3.5 Tasa de retención
4. Plan de Acción
Dª Silvia Pinto Valero
Licenciada en Geografía e Historia por la Universidad Autónoma de Madrid, Master en Marketing por la Universidad Autónoma de Madrid, Master “Facing competitive challenges” de Harvard University / IESE, Coach Ejecutivo. Profesora asociada en el departamento de Financiación e Investigación Comercial de la Facultad de Económicas. Profesora Colaboradora para ICEMD/ESIC. Consultora autónoma para empresas Profesora colaboradora en la Universidad Politécnica y la Universidad Complutense de Madrid. Gerente de operaciones en ATENTO, Directora departamento de Telemarketing de IBERPHONE
Público General
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